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Executive coaching lets workers pass on skills, experience

Maybe after decades in the business world you have decided it's time to retire. But then again, you feel you'll go crazy just playing golf or going fishing, and still want to keep a hand in the professional arena. And, at the same time, you would like to "give back" something to others beginning their career journey.

That's why many older workers consider becoming an executive coach. Not only does it give someone a chance to pass on skills and experience, it also can ease the transition into full-time retirement.

Still, there's much more to becoming an executive coach than simply the desire.

Alan Downs, who is an executive coach and trains others who are interested in the field, says the first thing that must be understood is that executive coaching isn't for those looking "to get rich."

"It's for those who love the work. You do it for the joy of mentoring of others because it's a very hard business to build. But, if you can make a go of it, then you get a truckload of fulfillment," he says.

Downs says those who make the best executive coaches "have great experience and a good education."

"You really have to have functioned at that level," he says. "That's because you must understand the pressures executives face."

Coaching tips

In his book Secrets of an Executive Coach, Downs offers these insights for those wanting to start an executive coaching business:

  • Establish trust. Not only must you be able to show prospective clients that you have the education and experience to advise them, but it also helps to prove that you have done additional preparation to make yourself more valuable as a coach. Consider certification programs such as ones at the Center for Executive Coaching at the Professional School of Psychology in Sacramento, Calif., or CoachU in Colorado Springs, Colo.

  • Set parameters. Downs advises that one-hour sessions once a week work best because it keeps you from overloading the client with information, while also giving the person time to reflect on the lesson before taking on a new subject. He adds that his experience shows it takes at least 10 sessions before results can be seen.

  • What to charge. Depending on where you live, coaching services can go between $100-$300 a session, including lengthy telephone conversations where coaching comes into play. While some top-notch, high-priced coaches may charge $1,000 an hour, Downs warns that this is rare.

  • Company input. One of the dilemmas possibly faced by an executive coach is that if the company pays for the time, then company officials may want to know what is said in the coaching sessions. While Downs points out that a company is certainly entitled to see results of executive coaching when footing the bill, "the coach should never reveal" specific information. He adds that companies must also understand that the result of coaching may be that the executive decides to leave the business. But if this does happen, it's best for all parties because it shows the executive was not happy, and probably not giving his best to the company.

  • Confidentiality. Downs believes it's a mistake to use an executive coach from a company's own human resource department because many executives won't believe confidentiality will be maintained, and such a coach might be reluctant to confront a powerful executive who could affect the coach's employment.

    Write to Anita Bruzzese c/o: Business Editor, Gannett News Service, 7950 Jones Branch Dr., McLean, Va. 22107.




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